Insights

Provides business leaders with the latest insights in AI, marketing, and technology

Evangel Oputa

Aug 21, 20243 min read

Case Study: Burger King’s Whopper Detour Campaign

In 2018, Burger King launched an innovative marketing campaign in the United States called the “Whopper Detour.”

Evangel Oputa

Jul 17, 20244 min read

In 2019, Burger King launched an innovative marketing campaign in Mexico City called the “Traffic Jam Whopper.”