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Guide to High-Converting Copywriting Frameworks and How to Use Them

Evangel Oputa

Nov 412 min read

Guide to High-Converting Copywriting Frameworks and How to Use Them

Learn practical frameworks that simplify the process of writing impactful copy.

Best PR and Communications Tools for 2024

Evangel Oputa

Sep 112 min read

Best PR and Communications Tools for 2024

Public relations and communication professionals need a focused toolkit to stay ahead of the curve. The right PR tools can streamline proces

Case Study: Burger King’s Whopper Detour Campaign

Evangel Oputa

Aug 213 min read

Case Study: Burger King’s Whopper Detour Campaign

In 2018, Burger King launched an innovative marketing campaign in the United States called the “Whopper Detour.”

Crafting SEO-Friendly URLs: Best Practices and Examples (Playbook)

Evangel Oputa

Jul 211 min read

Crafting SEO-Friendly URLs: Best Practices and Examples (Playbook)

Creating effective URL structures is crucial for both user experience and search engine optimization (SEO).

Case Study: Burger King’s Traffic Jam Whopper Campaign

Evangel Oputa

Jul 174 min read

Case Study: Burger King’s Traffic Jam Whopper Campaign

In 2019, Burger King launched an innovative marketing campaign in Mexico City called the “Traffic Jam Whopper.”

Evangel Oputa

Jul 133 min read

Top AI Tools for Video Creation

Engaging, high-quality video content is essential for capturing the attention of your audience and driving growth.

Evangel Oputa

Jul 63 min read

15 Marketing Trends of 2024

The marketing landscape continues to evolve at a rapid pace. From integrating AI to the changing dynamics of social media, marketers need...

Maximizing Demand Generation: A Holistic Approach

Evangel Oputa

Jun 248 min read

Maximizing Demand Generation: A Holistic Approach

Remember this: “Demand generation is a key element of sustainable growth.” But what exactly is demand generation, and why is a holistic...

Top CRM Software of 2024: Zoho, Salesforce, monday.com

Evangel Oputa

Jun 161 min read

Top CRM Software of 2024: Zoho, Salesforce, monday.com

CRM stands for Customer Relationship Management Here are a list of the TOP CRM software of 2024 1. Zoho CRM: Best for features and value...

Evangel Oputa

Jul 3, 20223 min read

Boosting Customer Retention and Loyalty: Essential Strategies for Sustainable Growth

Customer retention and loyalty have become paramount to sustainable growth. While attracting new customers is essential, retaining existing

Evangel Oputa

Dec 17, 20211 min read

How the Brand Evaluation Standard and Framework, can help Startups, Brands, Businesses and the Impor

This is the first part of a two-part series and In this episode, I have a guest with me and his name is Edgar Baum. We got together to...

Mastering B2B Marketing & Sales: A Strategic Flowchart Guide

Evangel Oputa

Sep 29, 20213 min read

Mastering B2B Marketing & Sales: A Strategic Flowchart Guide

You are as good as your best strategy and your strategy should be flexible enough for any situation. A typical B2B Marketing and Sales...

Lead Generation Structure (3 important functions)

Evangel Oputa

Sep 11, 20212 min read

Lead Generation Structure (3 important functions)

Marketing and Sales play an essential role in an organizational lead generation framework, from generating leads to converting them into...

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